Redefining Coda’s Personality & Tone
Coda is a development studio with more than ten years of experience creating websites and applications for both desktop and mobile. Known for their efficiency and commitment, the company has established itself as a trusted partner in the digital field for all its clients around Europe.
For their rebranding, we aimed to refresh Coda’s corporate identity and logo with a more modern and contemporary communication style, while preserving the expertise and reliability that characterize their work. We retained the original color palette but adjusted tone and luminosity to achieve a more contemporary look. We also introduced graphic elements inspired by meshes and analog grain — a nod to coding as a world of logical patterns and processes. These textures also reference the studio’s roots, as its developers began programming at the dawn of the internet, specialising in back-end development ever since.
